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Hello, my name is Pato, i am a Creative Director specializing in Artificial Intelligence and currently leading the creative vision for Samsung at Cheil Chile. I have driven the transformation of our agency by integrating AI into concept development, content production, visual design and workflow optimization, establishing new creative standards and empowering teams with modern tools and methodologies.
With experience in top agencies such as VML, J. Walter Thompson, Publicis and Y&R, I’ve worked with major brands across multiple industries and led award-winning projects recognized at Cannes Lions, Clio and One Show.

Hello, I'm Pato Orellana
a Gen AI Creative based
in Santiago, working for Samsung Chile.
about us
services
Advertising.
Awarded at the main Festivals in the world

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