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Hello, my name is Pato, i am a Creative Director specializing in Artificial Intelligence and currently leading the creative vision for Samsung at Cheil Chile. I have driven the transformation of our agency by integrating AI into concept development, content production, visual design and workflow optimization, establishing new creative standards and empowering teams with modern tools and methodologies.

With experience in top agencies such as VML, J. Walter Thompson, Publicis and Y&R, I’ve worked with major brands across multiple industries and led award-winning projects recognized at Cannes Lions, Clio and One Show.

Hello, I'm Pato Orellana
a Gen AI Creative based
in Santiago, working for Samsung Chile.

about us
services

Advertising.

AWARDS.

2023 Bronze / PHNX / Press

2022 Special Mention / New Stars Competition

2022 Crystal / MAD STARS / PSA / Green

2022 Crystal / MAD STARS / Outdoor / Craft

2022 Bronze / MAD STARS/ Craft / Copywriting

2022 Gold / MAD STARS / Not-for-profit 

2022 Gold / MAD STARS / Craft / Photography

2022 Gold / MAD STARS / Education

2022 Silver / Clio / Print

2022 Shortlist / The One Show / Print

2022 Shortlist / The One Show / Green Pencil

2019 Bronce / Cannes Lions / Health

2019 Shortlist / Cannes Lions / Media

2019 Grand Prix / ACHAP / Media

2019 Grand Prix / ACHAP / PR

2019 Grand Prix / ACHAP / Design

2019 Oro / ACHAP / Media

2019 Oro / ACHAP / PR

2019 Oro / ACHAP / Design

2019 Plata / Effie

2019 Plata / Young Lions Chile

2018 Oro / ACHAP / Radio

2018 Bronce / ACHAP / Radio

2018 Bronce / ACHAP / Efectividad

2018 Bronce / Effie

2017 Plata / ACHAP / Radio 

2017 Bronce / ACHAP / Promo & Activation

2017 Bronce / ACHAP / Print

2017 Bronce / ACHAP / Film

2017 Oro / Reed Latino

2017 Shortlist / Cannes Lions / Radio

2017 Primer Lugar / Young Lions Chile

Awarded at the main Festivals in the world

Let's team up!

Send me message and i will get back to you as soon as i can :)

© 2025 by Pato Orellana.

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