My Collection of Ideas

For people living with rare diseases, life-saving medications can be so expensive that health itself becomes a luxury. To raise awareness, we created Priceless Jewelry, a limited-edition collection that replaced precious gemstones with actual pills used to treat rare diseases.

A dark humor campaign that turned road safety into a twisted business opportunity. During Chile's National celebrations, the Matta & Matta brothers, owners of a family-run funeral home, encouraged people to drink and drive to take advantage of their coffin deals and boost the family business.

Brands disappear, but their plastic lives on. For Fundación MERI and Plastic Oceans, we brought back plastic bags from long-gone companies, found decades later in the ocean. A campaign that reveals a disturbing truth: while businesses may shut down, the plastic they leave behind can survive for hundreds of years.

In Latin America, nothing goes better with house cleaning than a dramatic love ballad playing at full volume. Inspired by this insight, we created Jetandro, the world's first AI-generated romantic singer, turning cleaning routines into emotional concerts with original love songs dedicated to your vacuum cleaner.

In Chile, anything can happen just three Doritos later. We brought back “3 Doritos Después,” an iconic internet meme that had become part of pop culture, and turned it into a creative platform for Doritos.

In the telecom industry, customers are often treated like prey. Competitors lure them into traps with zero-cost smartphones, misleading offers, and contracts full of fine print. For WOM, we turned rival sales executives into ruthless hunters, exposing the tactics they use to capture unsuspecting customers.

Some problems are only problems when you're far from civilization. But when you own a Jeep, no place is too remote. Inspired by South America's vast landscapes, we created a print campaign that turns everyday inconveniences into unexpected adventures. Because with a Jeep, living far doesn't mean giving anything up.

Car engines are full of complicated names. And in Spanish, some of those names sound surprisingly similar to things found in nature. For Jeep, we turned these linguistic mix-ups into a humorous print campaign, showing just how easy it is to confuse car parts when you don't know much about engines.

A campaign for Dos en Uno set in retirement homes, where elderly parents receive unforgettable gifts from their children. Inspired by the idea that children never forget the sweetness they grew up with, the campaign turns a candy into a lasting symbol of gratitude.

Human evolution has always been about finding smarter ways to solve everyday problems. With Samsung SmartThings, we introduced the next step in that evolution: HomoSmartThings. A humorous campaign that explores how technology helps us overcome our most primitive habits, turning everyday frustrations into smarter solutions.

Meet SAMI, a playful character created to bring Samsung's AI technology closer to people. Designed to give innovation a friendly face, SAMI transforms complex technology into something approachable, engaging and full of personality.

Life is full of complicated decisions. But what if choosing smarter could be as simple as pressing a button? For Samsung, we created “Activate Smart Mode,” a campaign that turns artificial intelligence into an everyday attitude.