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Hola!

I believe the best ideas often sound stupid at first. I chase them until they work.

I'm Pato, a Creative Director with over 10 years of experience at leading agencies. I've worked with iconic brands across multiple industries, creating and leading award-winning campaigns recognized at Cannes Lions, Clio Awards, and The One Show.

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Education

  • Universidad del Pacífico — 2016 Bachelor's Degree in Advertising. Graduated with honors, specializing in Copywriting and Creative Strategy.

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  • Brother School — Buenos Aires – Integrated Creativity & Art Direction.

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  • University of East Anglia –  The Secret Power of Brands.

Experience

  • 2025–Present: CHEIL — Gen AI Creative Director Leading Samsung Chile's creative vision and integrating generative AI into campaigns, content production, and brand experiences.

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  • 2022–2024: BERLÍN SCL — Creative Director – Led digital creativity and multidisciplinary teams for major brands, developing award-winning campaigns and culturally relevant ideas.

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  • 2021–2022: BBK — Senior Creative – Developed creative campaigns and brand strategies for automotive, real estate, and government clients.

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  • 2019–2021: MATCH / CANAL 13 — Creative & Content Creator Created branded entertainment, podcasts, and cross-platform storytelling for leading brands.

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  • 2018–2019: LOS QUILTROS — Creative— Developed campaigns for WOM and the Cannes Lions-winning project Priceless Jewelry.

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  • 2017–2018: WOLF BPP — Senior Copywriter — Created campaigns for Volvo, JetSMART, and other brands, including the award-winning Matta y Matta Funeraria.

Recognition

  • Cannes Lions — Bronze & Shortlists – Health, Media & Radio.

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  • Clio Awards — Silver –              Print, 2022.

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  • The One Show — 2 Shortlists  Print & Green Pencil, 2022.

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  • MAD STARS — 3 Gold, 1 Bronze & 2 Crystal – Print, Education, Craft & Green, 2022.

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  • PHNX Awards — Bronze    Press, 2023.

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  • Effie Awards — Gold, Silver & Bronze — Recognized for creative effectiveness.

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  • Samsung LATAM — Best Practice — Top regional marketing strategy, 2025.

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  • Young Lions Chile — 1st Place
    2017.

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Project Inquiry

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